Paid-for advertising includes paid blogging - FTC Weighs In
National Advertising Review Council’s investigative units have completed recommendations concerning blogs and advertising. "Paid-for advertising includes paid blogging, the programs’ recommendations make clear."
"The F.T.C. is close to updating its guidelines on endorsements and testimonials for the first time since 1980. Its proposed guidelines go further than the self-regulatory bodies have, saying that bloggers must disclose not only when they are paid by a company, but also when they receive a free product."
It has been obvious for quite some time that "the industry" of blogging has failed at self regulation. As is usually the case in failures of this sort, particularly where numerous consumer complaints are received -- especially high profile ones -- and obvious conflicts of interest are perceived, governmental regulation steps in to bridge the gap. That time is now.
Bloggers (and micro-bloggers) take note.