Brand Identity of Entrepreneurs

Here is a pretty good article on the importance of developing a good band identity for entrepreneurs for your reference.
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You know that saying, “don’t judge a book by it’s cover”? Unfortunately, people do. You never get a second chance to make a first impression. People judge others on their appearance first, and instinctively, someone’s face is the first thing you judge. You’re probably just as guilty of it as I am.

How about an analogy? If your business is a person, your logo is its face, and your brand identity is its clothing. People will judge you on it, and make their choices based upon it. Large businesses lose big if they make bad branding choices; Just look at the 2012 London Olympics, the Tropicana rebrand, or in the 90’s, “New” Coke.

for the complete article go to:
http://maxiwill.com/emarketing/52-branding/133-brand-identity-for-entrep...