Twitter as CRM Tool with a Nod to Branding and Service

CoTweet says it is "how business does Twitter." The start-up is in private beta now with some big names on board. Best Buy, Ford, Hershey Entertainment & Resorts, JetBlue, Intuit, Meetup.com, Microsoft, PepsiCo, Robert Verdi, Inc., Rotary International, Sprint and Waterford Wedgwood USA are using the tool now, providing feedback, and in a program (CoTweet Cohorts) to advise CoTweet.

CoTweet is built around a combination of some CRM and some marketing -- focused on positioning itself in the SM branding wars at the moment -- but information in a recent Mashable article indicates CoTweet is very close to workflow integration capability. It has some interesting features in that area now. This opens the application to many other uses and may foreshadow the path of further development including service applications.

Seems hopeful.

What do you think?