AEN Short Course: Web Analytics Tools and Best Practices

Companies who have committed to online marketing are now rising above their competitors. If this hasn't happened in your market, it will soon. Web analytics offer a competitive advantage unlike any we've seen in years.

Those companies that are watching their visitors and trying new things today will be the online leaders in their industries tomorrow. Be the online leader in your space.

Brian Massey, The Conversion Scientist, will discuss the basics of Web analytics including tools and best practices. By the time the session is over, you will know:

• What you can learn from analytics about your visitors and customers
• Which analytics tools are right for you
• Which metrics are most helpful to your business
• How to make good decisions based on analytics

The price is right at $25. Register today, and let your colleagues know. They'll owe you one.