ATC Breakthrough Series: Sales & Marketing

Breakthrough Series

Join us for lunch and an educational panel designed to provide sales and marketing resources to technologists within the Central Texas region to help address key operation and strategic issues.

The March Breakthrough Series offers an opportunity to speak with Tim Hayden, Chief Strategy Officer and Partner at Blue Clover and Larry Warnock, Corporate Development Executive at BMC.

Larry will be talking about the huge changes that have taken place on how to fund a company, how to build a product and then how take it to market in these tough times. Don’t assume that what “used to work” will work today. Contrary to popular belief – it is a GREAT time to start a company and it can be done with a fraction of the capital that was needed 8-10 years ago. Larry will share his thoughts on the handful of assumptions that you must throw out the window on funding, development and marketing.

Tim will provide a unique look into today's abrupt changes in communications behavior that will either make or break your sales and marketing success. While all the hype surrounds "social" and "mobile", a linear plan to create a brand that makes customers, investors and partners "aware" is not dead. Fusing a determined attitude with an agile approach that drives excitement and enthusiasm is easier than you think. Tim's experience as a bootstrapped entrepreneur and integrated marketer has helped Fortune 500 brands and many Austin startups achieve business success through experiential marketing and advanced media.

Speakers:
Tim Hayden, CSO and Partner, Blue Clover
Larry Warnock, Executive in Corporate Development, BMC

When: Wednesday, March 31, 2010, 11:30 am-1 pm

Where: St. Edward's Professional Education Center--9420 Research Blvd, Echelon III

Pricing:
ATC Members: $25
Non-Members: $35

Register: www.austintechnologycouncil.org

Email leslie@austintechnologycouncil.org with any questions.