IEEE Central Texas Consultants Network Meeting - Why Marketing Matters

IEEE Central Texas Consultants Network Meeting
http://ewh.ieee.org/r5/central_texas/cn/index.htm

Topic/Title: Why Marketing Matters

Abstract: "If I build it, they will come" is a common philosophy among developers-turned-entrepreneur. And yet, it's a one that doesn’t work. Alora will discuss the changes that have occurred in online business over the past decade, and why they mean that marketing really does matter -- as much as development.

Speaker: Alora Chistiakoff

Alora Chistiakoff, Principal & Co-Founder, The Indigo Heron Group, Inc, has spent more than a decade working in ecommerce, web development, and online marketing in both professional services, and in-house enterprise environments. Her strong technical and marketing background has been put to good use by clients such as Playboy, Urban Outfitters, Anthropologie, Norm Thompson, Keds and JetBlue Airways.

Date/Time: Wednesday, March 24, 2010, Networking at 6:00 pm, Business and Program from 7:00 pm to 8:30 pm

Cost: $5.00 minimum charge for the restaurant. Supper is at optional extra cost.

Reservations: Not required. All interested parties are invited to attend. For more information, contact Ed Gordon, ebg@ieee.org, or Kai Wong, kaiwong@ieee.org

Location: China Star Restaurant, 6134 Hwy 290E, Austin TX, Westbound access road of 290E, just east of I-35

Do a friend a favor. Bring your colleagues to grow the Consultants Network.

Advance Notice: Consultants Workshop – April 23, 2010, 1:30PM - 6PM

The IEEE Central Texas Consultant’s Network presents: “Consulting Nuts & Bolts”

Based on prior feedback, the focus of this year's workshop will be "Consulting Nuts & Bolts," followed by an "Ask The Consultants" panel discussion. Both sessions will provide you with more insights into the working life of a consultant from our speakers' personal experiences and perspectives. Join us to learn from and network with established consultants and those who are interested in consulting.

Agenda:

1:30 -2:00 Registration & Networking

2:00 -2:05 Introduction – Kai Wong

2:05 -2:55 “It’s All About Relationships - Marketing for Consultants and Consulting Firms" - Christine Lambden and Casey Conner

2:55 -3:45 "Engineering Consulting Business - 20 Years Experience to Share" - Darrel Word

3:45 -4:00 Break

4:00 -4:50 "A Consulting Startup Journey" - Andrew Cahoon

4:50 -5:20 "Business Analysis: Its Value and Application for Consultants" - Abdul Jabali

5:20 -6:00 "Ask a Consultant Panel" (Moderator - Bob Baker): Conner, Lambden, Word, Cahoon, Jabali, and Ron Macklin

Location: Freescale Bldg-A Conference Center at 7700 W. Parmer Lane, Austin

Cost for this workshop: $20/$30 IEEE members; $25/$35 Public; In Advance/At Door.
Please pay at the event with cash or check to ”IEEE-CTS.” No Credit Cards please.

Seating is limited. Please RSVP by April 16
Please fill in the form below and email back to Bob Baker at: rjbakeratx@austin.rr.com

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Registration Form for IEEE Consultant Workshop on April 23, 2010

Name:____________________ _____________________ Company/Org:________________________

Email Address:_________________________________ Position:_________________________

IEEE Member: Yes / No *Will you like to join IEEE? Yes - will get the $20/$30 rate.