Austin Technology Council : Sales & Marketing Strategy Session-Creating Value through Alignment During Economic Uncertainty

In these uncertain economic times, it becomes increasingly critical for marketing and sales teams to work together to drive revenue growth. In this session, Kirk Crenshaw, Director at Marketing at Appirio will provide invaluable insight into simple yet powerful demand generation concepts you can implement, including lead scoring, lead nurturing and platform integration to create a profound impact on your company’s growth. He’ll discuss putting together a marketing and sales alignment strategy for your company, recommend easy steps you can take, and share results he’s seen through his extensive experience at Appirio, Xactly Corp, and Demand Base. This is a “don’t miss” session for sales and marketing managers and executives.

Speakers:
Christopher Doran - Vice President, Marketing - Manticore Technology
Kirk Crenshaw - Director of Marketing - Appirio

Location:Northwest Location- St Edward Professional Learning Center
9420 Research Blvd
Austin Texas 78759
Time: 11am - 1pm
Date: November 11, 2008
Cost:$20 ATC members
$35 non-members
(lunch included)

Register: www.austintechnolgycouncil.org

Sponsored By: Manticore Technology
(www.manticoretechnology.com)

Speakers Bios:
Kirk Crenshaw - Director of Marketing - Appirio
Kirk is a recognized expert in the field of demand generation for HighTech B2B companies and has created strategies for firms with as few as five employees to global organizations including Salesforce.com. Kirk currently leads demand generation strategy and execution at Appirio (www.appirio.com), a products and services company that helps enterprises accelerate their adoption of on-demand, and is the fastest growing partner of Salesforce.com and Google. Prior to Appirio, Kirk co-founded Demandbase , a marketing software and services company focused on helping growing B2B companies develop, plan and implement high quality lead generation operations. Kirk developed an expertise in sales process and sales execution from his experience at CRM, mobility and collaborative solution oriented companies (OnStation, Avantgo, and Covia). Kirk also has a strong management track record leading teams with 40+ sales people and developing large channel networks. Prior to High Tech, Kirk spent seven years in the automotive industry in sales and marketing roles with the Robert Bosch Corporation and SNR/Renault. Kirk is also currently an adviser for rapidly growing companies including Xactly, Innotas, Salesforce.com, and RepairPal.com and is a regular contributor to a number of blogs and periodicals. He earned a B.S. in Finance and Marketing from the Haas School of Business, UC Berkeley in 1990.