Innovation and Entrepreneurship: Commercialization Strategies for Green
FREE GTA Entrepreneur Series Seminar
Greening Innovation...Innovating Green
Whether you are a large company or a small start-up there are specific skills, resources and knowledge required to be successful in the commercialization of any new technology.
Accelerating Innovation, Entrepreneurship and Opportunity
The green industry regardless of sector requires innovation and entrepreneurship strategies focused on viable commercialization opportunities.
One technology may have many opportunities to develop funding, deliver a product and go to market. Different markets present different opportunities. The complexity of today’s global marketplace means that there is more opportunity than ever before but channeling that opportunity into viability is key.
This mini-conference will provide a strategic overview of the three key integrated aspects of driving an innovation to market.
The key is to access the viability of an innovation relative to the market. Sounds straightforward, but how do you access the true market viability of a technology? Through an integrated approach that addresses the three interdependent areas of technology commercialization.
This special GTA event will offer more than just theory it will focus on real programs and opportunities to validate and effectively commercialize new technologies.
1. Technology evaluation and validation of IP relative to market opportunity.
2. Programs and partners that can accelerate your development cycle and time to market.
3. Proven strategies to develop real global opportunity.
Special Sessions and Presenters
Special Guest:
The GTA is proud to welcome Reed Benet the new Director of the Clean Energy Division, Austin Technology Incubator (ATI).
Mr. Benet will present a unique and valuable perspective on the conference topics and provide an overview of the vision and future direction the ATI Clean Energy group will take.
Reed M. Benet has spent over a decade founding, funding, consulting to, or leading venture capital backed start-ups in cleantech, high-tech, and the life sciences. He is the co-inventor on four patents, an in-licensor of university technologies into his start-ups, and the out-licensor of these technologies to major corporate partners. His first venture capital backed start-up was sold to Eastman Chemical. His educational path includes an ongoing A.B.D. Ph.D. in the College of Engineering at the University of California Davis -- with a focus on alternative fuels, vehicles and energy-- an M.B.A. from Harvard Business School, and an A.B. from Princeton University.
Special Session:
Microsoft's new technology accelerator program-- BizSpark. The GTA is proud to host a special information session within the conference on Microsoft's new and innovative BizSpark program.
BizSpark is uniquely designed to accelerate a start-ups success by providing fast, affordable access to current, full-featured Microsoft tools and technologies, plus production licensing for hosted solutions. For support, BizSpark unites a global community of technology and entrepreneurial experts who can guide you through the hurdles of growing a new business. This unique community offers opportunity for both start-ups and business partners to help support the accelerated success of new technologies.
Conference Topics
• Tools and techniques related to successfully validating an emerging technology in the green industry.
• Partnering for success, using industry programs to develop, market and launch.
• Develop awareness of the global commercialization programs for accelerated business development of emerging technology firms.
• Green sector funding source methodologies and criteria.
• Real world case study(s)demonstrating how one technology may have many applications to build market channels and drive adoption.
SCHEDULE:
9:00 - 9:30 am Registration & Networking
9:30 - 10:00 am Conference Overview Green Innovations...Innovating
Green
10:00 - 10:30 am Session One
Evaluation, Validation and Opportunity: Strategies for discovering the real value for your customers and partners.
Presented by: Heath Naquin-- COO, Green Technology Alliance
10:30 - 11:00 pm Session Two
Special Information Session: Microsoft's BizSpark Program (with highlights of other valuable partner programs)
11:00-11:15 am BREAK
11:15 - 12:00 pm Session Three
Accelerating Green: Key strategies for business development from Start-up to Launch!
12:00 - 12:30 pm Q & A
12:30 - 1:00 pm Networking and BREAK
Comments
Special Guest: Barry
Special Guest: Barry Thornton
Barry Thornton is a business management consultant and entrepreneur. He has been a life-long salesman, marketer, and a heavy technology evangelist having over 27 patents granted and another 25 in application. He is a product of the University of California at Berkley system in the 1960s in physics, anthropology, and street-political activism.
His best known hits have been a power evangelist for Monster Cable Products and co-founder of ClearCube Technology for which he was CTO and Chief Evangelist. He was the part of the team that developed the experience environment in the Playboy Mansion and toured with Jetho Tull, Jimi Hendrix, and Joe Cocker among others.
He started thinking in green terms while cruising blue water and living on sail boats starting in the late 1950s and is constantly surprised that it took everyone so long to catch on. His current entrepreneurial projects are Austin Medical Research doing non-invasive and non-reimbursement vanity and pain medical technologies and Austin Natural Power Works developing bizarre air and water to electricity conversion techniques.
Special Guest: Meet Erik
Special Guest:
Meet Erik Azulay, a respected international technology commercialization and innovation expert, he has worked on successful technology projects for countries including Mexico, India, Hungary, Egypt and several Eastern European countries.
Erik works for the Global Commercialization Group, a division of the IC2 Institute that focuses on fostering international economic development through technology commercialization.
Erik received his degree in International Relations from the University of Pennsylvania and later received a master’s degree in Technology Commercialization from UT. He started a logistics company in Russia and has lived and worked in Russia, South Korea, Mexico and Spain. Erik speaks Spanish and Russian.