High tech sales, marketing, management professional

JOHN W. STETSON
2011 Rim Rock Drive
Leander, Texas 78641
(512) 788-0484 john-stetson@att.net

OBJECTIVE
Leading role in high tech sales, marketing, or management
Experience Summary

Over 20 years experience in high-tech with extensive start-up and OEM sales experience in both hardware and software. Strike a good balance between action, analysis, and response to change. Very experienced in sales, marketing, and management in the high-tech arena with demonstrated capability in increased sales, exposure, and market penetration. Overall turn-around success in company and account areas. Exemplary communication and presentation skills, effective at facilitating coordination between all functional areas of a company. Strategic thinker and stand-alone resource. Outgoing, innovative, resilient, tough-minded, and conscientious, with a collaborative, inclusive, engaging management style that sets priorities clearly and never loses sight of the bottom line.

Touch International, Austin, TX 6 month temporary position 1/09 to 7/09
A computer peripheral company manufacturing touch-entry devices for military and commercial applications.
Regional Sales Manager Account responsibilities for all sales in the Midwest, Mountain States, Canada, & Mexico.

* Responded to RFP's, & RFQ's. *Member of CEO Council
*Directed activity of independent representatives
* Assisted with sales promotion & marketing activities, including advertising, trade shows, sales meetings, etc. * Managed military & aerospace customers

Gunze USA Electronics Inc., Austin, TX 2004 to 2008
An analog resistive touch panel company. Wholly-owned subsidiary of Gunze Ltd. - Japan.
Sales & Marketing Manager Top company role in marketing and sales.

* Increased sales 1000% * Initiated first formal marketing program
* Company spokesman with media
* Increased account yield and penetration (including military product hardware)
* Directed organization of marketing efforts, promotional plans, market research

Digital Assist, Inc., Austin, TX 2000 to 2002
A mobile platform company manufacturing physician charting and field data acquisition applications.
President, COO Top management role in company and sales direction, marketing, and corporate strategy.

* Brought partially completed, moth-balled product into market
* Courted VC and investment bankers * Rewrote business and marketing plans
* Face of company with media & marketplace * Introduced 2 new products
* Managed compliance with HIPAA, and health industry coding

OfficeDomain, Inc., Austin, TX 2000 to 2002
An Internet-based unified messaging software company and ASP unifying voice, fax, and email message platforms for private and corporate customers.
President, VP, Business Development Top management role in company and sales direction, marketing, and corporate strategy.

* Prepared Company for acquisition * Coordinated with VC and investment bankers
* Company spokesman with media, acquisition prospects, and strategic partners
* Rewrote business plan, including budget recommendation
* Coordinated staffing and organization, promotional plan, market research, CSI recommendations, and strategic planning

* Managed B2B relationships * Restructured organization for economic downturn
* Supervised company valuation and coordinated activity with outside consultants
* Increased account yield and penetration * Introduced 5 new products
* Oversaw product transition from freeware to fee-based relationships

Cornerstone Securities Corporation, Austin, TX 1999 to 2000
A securities brokerage producing a proprietary software package designed for active securities trading.
Director of Sales & Marketing Sales and marketing direction for a securities brokerage and ISV producing trading software.

* Wrote marketing plan, including budget recommendation, department staffing and organization, and promotional plan, market research, CSI recommendations, and strategic plan
* Increased product subscription over 300% * Wrote & produced company newsletter
* Coordinated business process re-engineering with senior management staff
* Produced product documentation, produced web pages, directed all marketing efforts, readied product for wide release
* Changed company name and launched branding effort
* Directed launch of national print, TV, & radio ad campaign

Digital Equipment Corp., Multivendor Customer Services Division, Austin, TX 1998 - 1999
Complete IT/IS support services from one of the largest computer companies in the world.
Sales Executive I Responsible for sales of all types of IT services to US federal government agencies and prime contractors including warranty enhancement and extension, remedial repair, installation and configuration, consulting, training, Y2K solutions, business critical functionality, operational continuity, disaster recovery support, and data storage, etc.

* Establishment of position in geographic region
* Handled all NASA, Army, Navy, AF, USPS services sales in South Central US
* Coordinated with product group in joint sales efforts
* Teamed with 3rd party vendors such as Oracle, Peoplesoft, SAP, etc.

DataAid, Inc., Austin, TX 1996 - 1997
A management consulting, contract programming, and outsourcing provider of staffing solutions for IS/IT organizations.
Regional Sales Manager Management and staffing consultation and account management for all regional customers.

* Established Austin office * Oversaw recruiting and sales
* Turned around alienated account, penetrated new accounts, established contract programming service office in Austin

Reedholm Instruments, Inc., Georgetown, TX 1995
A semiconductor industry capital equipment maker providing turn-key ATE platforms.
Key Account Manager Account responsibility for the world's largest semiconductor manufacturers; AT&T, IBM, Intel, Motorola, TI, NSC, AMD, etc.

* Researched market and introduced new charge monitoring product to widespread acceptance
* Presented technical product to management of microelectronics engineering design teams
* Created and executed account and market strategy
* Turned around alienated account (Reedholm’s largest) and rescued world-wide purchase agreement

Computer Management Assistance Company, Mt. Vernon, IL 1993-1994
A software company and UNIX VAR providing turnkey solutions to the distribution and manufacturing industries.
President & COO Complete corporate responsibility

* Initiated turn-around; restored faith in company due to my presence resulted in 25% increase in new sales in 1st 3 qtrs. after taking over
* Changed CSI rating from negative to positive * Introduced 2 new products
* Increased sales to existing clients; software sales by 448%, hardware sales by 208%, increased new sales by 130%
* Eliminated negative cash flow situation in 1st 4 months with firm
* Reduced overall expenses by 18.5%; reduced average aged AR by more than 50%
* Personally directed all sales/marketing activities
* Rewrote, revised, updated, and edited technical documentation
* Completed 1st physical inventory in 3 yr.; started depreciation schedule on assets
* Designed, specified, and managed development of major new manufacturing software product

JRL Systems, Inc., Austin, TX 1988-1993
A hardware manufacturer producing CAD output controllers, imaging, and connectivity devices. Sales increased 1758% in this period resulting in #135 listing on Inc. 500 list in 1992.
Director of Sales & Marketing Responsible for all phases of marketing and sales activity.

* Identified, recruited, contracted, and managed domestic and international distribution and independent rep. firm networks
* Liaison to Minolta, CANON, RICOH, Bruning, KTA, etc. (OEM's and suppliers of laser engines, etc.)
* Managed OEM activity and maintained direct key account responsibilities
* Directed sales promotion, marketing activities, advertising (including copy, media relations, and buying), trade shows, sales meetings, etc.
* Wrote, edited, revised, and published technical documentation

Elographics, Inc., Austin, TX 1987-1988
A computer peripheral co. manufacturing touch-entry devices for military and commercial applications; subsidiary of Raychem, Inc.
Military Marketing Manager Full account responsibilities for all military marketing east of the Mississippi. Product manager for surface acoustic wave (SAW) products.

* Co-founded mil-spec division, yielding $150K worth of business in the first 6 months of technology availability (1 year ahead of schedule)
* Procured, reviewed, and executed military and government contracts, RFP/Q's
*Directed activity of representatives and regional managers for military accounts, incl. documentation, training, and tech support
* Directed sales promotion and marketing activities, incl. advertising, trade shows, sales meetings, etc.

Austin, TX 1986-1987
18 mo. effort to co-found high-end audiophile start-up with combined retail and commercial pre-wire, construction/installation, and retrofit focus.
President Money raising, vendor negotiation, site evaluation, construction supervision, etc.

Carroll Touch Technology Corp., Round Rock, TX 1979-1985
A manufacturer of touch entry devices for military and commercial applications; subsidiary of AMP, Inc.
Senior Marketing Manager Responsible for sales and marketing to OEM markets including CAD/CAM, process control, medical/bio electronics, public access information, and education; responsible for all international trade.

* Negotiated, major OEM contracts including Honeywell, HP, Xerox, McDonnell Douglas, Abbott Labs, etc.
*Sold 62.7% of total company sales and 73.4% of all commercial (non-milspec) sales
*Wrote sales manual, prepared seminar presentation for AMP direct sales force; coordinated CT/AMP national accounts efforts for 4 Western Regions
* Recruited, trained, and managed independent sales rep network; created standard rep contract and commission structure
*Directed key marketing communications functions including planning and staffing of trade shows, advertising and sales promotion, and technical documentation; standardized, defined, and priced product line, and created catalog

Hardware Manager Community Technology, a systems division of Carroll Touch, Champaign, IL Responsible for all phases of hardware development, design review, pre-bid and bid conferences and contract negotiations for state, local, and federal government agencies; 24 hr. on-call responsibility for 20 installations nationwide.

* Sold $500K of annual maintenance contracts, turning the hardware division into the companies major profit center
*Supervised all hardware personnel * Defined departmental job descriptions
*Initiated programs for preventative maintenance and customer replacement of obsolete equipment

EDUCATION
Illinois Wesleyan University, Bloomington, IL Creative Writing