Bootstrap Web: Brian Massey, Conversion for Business Owners

Topic: Conversion: The Most Important Word for Online Businesses
Date: Tuesday, March 18
Time: 6:30pm - 8:00pm
Location: Cafe Caffiene, 909 Mary St., Austin, TX

Presented by: Brian Massey, Conversion Scientist at Conversion Sciences

If you're counting on your Web site to generate leads or sales for your bootstrap business, then you need to add the term "conversion" to your vocabulary. "Conversion" is the process of turning Web visitors into leads and sales. Brian Massey has defined it as the process of organizing what you know about your customers so that you make good decisions about what you put on your Web site.

Brian will show you how conversion can simultaneously increase business and minimize marketing costs. He will also supply you with free tools that for testing and measuring the success their conversion rates. Finally, he will touch on the important strategies
for converting traffic to leads and sales over time.

Ideal for bootstrappers who are:
- selling products online
- building subscription-based businesses
- generating leads in B2B businesses
- building online communities

Ample time will be provided for your questions. Come ready to take notes.

Brian is a veteran online marketer who is currently the Conversion Scientist at Conversion Sciences in Austin, Texas.

Brian blogs at http://www.customerchaos.com. For a copy of slides and additional questions, email him at brian@conversci.com.