Sales & Marketing Strategy Session: Guerilla Marketing (ATC)

Marketing and market strategy is critical and vital to the the success of your business. If your company isn’t focused on long term market research and corporate strategy than the odds are your vision will fail. Your company cannot afford NOT to market your product. Marketing is an investment, NOT an expense. However, as a growing company where every penny counts, gaining maximum exposure for your company, product or service with the minimum amount of cash is sometimes a daunting task.

Guerilla Marketing utilizes unconventional marketing techniques to get maximum results from minimal resources. While specifically geared for the small business entrepreneur, guerilla marketing is applicable to all business sizes. Instead of money, the primary investment of marketing is time, energy and imagination. In this situation, small size is actually an advantage because small businesses and entrepreneurs are oftentimes closer to their customers and considerably more agile.

Join us April 3rd for an interactive discussion between agency experts and marketing directors from growing technology firms who have successfully implemented these and other marketing tools to attract exposure, build a brand, and market to their customers.

See: http://www.austintechnologycouncil.org/cde.cfm?event=207400