Senior Global Product Marketing Manager

SUMMARY OF QUALIFICATIONS

Strategic Bi-Lingual Marketing Professional with demonstrated success in global product and services development, brand management, and integrated marketing. Recognized strengths include analyzing diverse customer environments; devising strategic, customized global marketing and sales programs; effectively managing diverse, cross-functional teams to develop solutions in condensed timelines; and successfully building and retaining long-term customer relationships. Key strengths:

• Results oriented
• Research / Evaluation • Developing strategic solutions
• Designing effective messaging • Customer focus
• Strengthening relationships
PROFESSIONAL EXPERIENCE

DELL, INC., Round Rock, TX 1991-2008
Global Product Marketing Senior Consultant/Communications Launch Manager (2007-2008)
Planned, developed, and evangelized global Consumer segment services messaging and strategy.

• Oversaw development of global marketing communications used in external events and product launches resulting in accurate positioning and appropriate integration of Consumer services offerings.
• Conceived and directed global research to develop and validate brand identity, yielding Dell’s first global Consumer segment Services brand.
• Created a 3-year roadmap to uniquely position Dell’s consumer services portfolio; executed brand strategy improving consistency and customer experience for outbound marketing communications.
• Supported regional product marketing managers by developing, evaluating and executing outbound marketing communications plans to increase market share, sales and profits.
• Collaborated with corporate PR and product Brand teams guiding customers toward a “total solution experience” at trade shows and press events.
• Evaluated and coached key talent; influenced executive hiring decisions to achieve a highly effective, cohesive team.

Global Product Marketing Senior Consultant (2006-2007)
Developed and implemented marketing initiatives designed to build brand awareness, increase market share, earn customer loyalty, and drive global sales.
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• Designed concepts to improve customer understanding of deployment capabilities across Enterprise and Client environments yielding a common taxonomy to drive $160M global services revenue.
• Led global research developing focus group and survey collateral and participating in international focus groups to determine roadmap for developing value-added services.

Project Manager through Spherion (2006)
Provided global project management support in Dell’s Client Product Group organization.

• Drove organizational activity to meet corporate environment initiative achieving 100% worldwide compliance to remove lead-based products from the marketplace one week prior to deadline.

REBECCA G. BOON 512.285.6685 PAGE 2

Business Development Manager / Senior Sales Consultant (1999-2005)
Shared strategic expertise with Global Account Executives and managed teams to develop comprehensive, customized product and services solutions designed to expand the array of Dell’s presence in targeted Fortune 100 Global accounts.

• Collaborated with Sales Executive leadership team to define quarterly target opportunities; identified “Win Strategies” and orchestrated strategic solution development and presentation.
• Co-managed contract negotiations with efforts yielding multi-year Agreements totaling greater than $75M annually in new business.
• Created web-based training designed to ensure a consistent, global approach to developing deals; improved on-boarding by 3 months and collaboration among constituents.

Global Sales Operations Manager (1997-1999)
Managed team that provided internal and field sales support to over 750 clients and 3,000 accounts in Dell's Global and Large Corporate Customer Sales segments.

• Improved overall business processes including reducing Order Cycle Time from 12 to 5 business days, resulting in greater than 50% sales efficiency.
• Fulfilled and represented Sales organizational interests with respect to order escalation, reporting, facilities management; led executive negotiations during product allocation periods, and managed requirements gathering for order entry application replacement.

Global Account Executive (1995-1997) Round Rock, TX / Penang, Malaysia
Managed global accounts and distributor partners in the Asia Pacific region.

• Defined hardware and software solutions for multinational accounts, expanding annual regional run-rate business by consistently increasing acquisition account sales.
• Selected as member of Business Unit “start-up” team successfully training the first Dell Sales, Accounting, Logistics, and Operations teams in Penang, Hong Kong, and Singapore.

International Account Executive (1993-1995)
Managed distributor partnerships and developed accounts throughout Eastern Europe and Asia Pacific.

• Consistently exceeded quarterly revenue targets by 150% over 11 consecutive quarters.
• Actively participated in product launches and press events in Thailand and Indonesia resulting in increased company and product awareness and ultimately market penetration.

ADDITIONAL EXPERIENCE

International Contracts Administrator (1992-3)
Legal Administrative Assistant (1991-1992)

EDUCATION AND TRAINING

MBA Courses
University of Phoenix, Austin, TX

Bachelor of Arts, French / Psychology
The University of Texas at Austin, Austin, TX