Austin Technology Council - Sales and Marketing Strategy Session - Maximizing B2B Sales
I just wanted to let you know that the Austin Technology Council (ATC) is hosting their next Sales and Marketing Strategy Session (SMSS) luncheon on Thursday 5/22 from 11-1pm. The topic is "Maximizing B2B Sales Effectiveness through Advanced Tools and Training" and should have over 100 technology sales/marketing professionals in attendance.
In case you are unaware, the ATC is a principal point of connection for technology companies that represent a critical mass of businesses in Central Texas.
The SMSS series is a peer-initiated forum open to sales, marketing and senior executives to provide an interactive presentation. The goal of the SMSS forums is to provide executives with the tools and knowledge needed to increase sales, obtain larger profits and develop effective brand management.
Members and non-members alike can attend for a small fee that goes to the ATC to put on the event and lunch in included. See details below for details.
I will be there and moderating the panel and hope you can join us.
Thanks and best regards,
Special Invitation: Sales & Marketing Strategy Session
"Maximizing B2B Sales Effectiveness through Advanced Tools and Training"
May 22, 2008
11:00 am– 1:00 pm
$20 ATC members, $35 non-members
Doing more with less is today’s mantra. Technology B2B sales and marketing professionals are being asked to continue to increase sales while facing potential budget cuts due to uncertainties in the economy. Is this possible?
Most B2B technology companies in Austin are currently utilizing a Customer Relationship Management (CRM) system such as salesforce.com. Last month Google announced a strategic partnership with salesforce.com to enhance web-based selling tools. Others have advanced tools to “feed the funnel” with a continuous stream of qualified leads into their system such as Eloqua, Google Adwords, email marketing, and website analytics. Tools, however, are only as good as the data entered and the people who use them. Proper training and soft skills are key components needed to implement these tools and drive sales.
Join your peers from leading Austin technology companies for a panel discussion on using the right combination of technology, tools and soft skills training to increase sale and marketing effectiveness.
* Megan Lueders, Director of Worldwide Channel Marketing, LifeSize Communications
* Rosanna Picillo, SR. Direct Marketing Global Programs Manager, National Instruments
* Jeff Luttrull, Lombardi
* Bill Blagdan, Austin-Area Business Executive, Astadia
Please register online if you will be able to join us May 22nd at http://www.austintechnologycouncil.org/cde.cfm?event=214848
Date: May 22, 2008
Time: 11:00 am - 1:00 pm
Location: Northwest Austin: St. Edward's University Professional Education Center, 9420 Research Blvd., Austin, TX 78759
Event Sponsored By: Astadia
Megan Lueders, Director of Worldwide Channel Marketing, LifeSize Communications
Megan Lueders (pronounced “Leaders”) serves as Director of Worldwide Channel Marketing at LifeSize Communications, the pioneer in high definition video communications solutions. In this role, Megan is responsible for all online and offline marketing activities including search engine marketing and optimization, email programs, corporate tradeshows and channel marketing programs. She also manages tools such as Eloqua and CMS and works extensively with Salesforce.com and Portal to facilitate communication between the channel and end customers.
Prior to joining LifeSize, Megan worked at Voxpath Networks in Product Marketing where she led the rollout of the Lighthouse Program and handled customer on-boarding and marketing communications. Previously, Megan worked for Verizon where she was selected for their Marketing & Management Program, and completed four work rotations in Seattle, Boston, Atlanta and Dallas. Megan graduated from the McCombs School of Business at The University of Texas at Austin and is a new mom to 4-month old baby boy.
Rosanna Picillo, SR. Direct Marketing Global Programs Manager, National Instruments
Rosanna Picillo joined National Instruments Corporation in 1998 and has since held multiple marketing management roles. First, Picillo managed the Asia-Pacific Marketing Communications team in 2000. After earning an MBA from the University of Texas at Austin, she moved to Tokyo to manage the NI Japan Marketing Communications team from 2004-2006. Upon her return to Austin, Picillo created a global direct marketing team dedicated to email marketing globalization efforts worldwide. Her team's mission in 2008 is to reduce email marketing redundancies around the world via automation and to encourage best practice sharing across the 34 NI offices outside of the US
Moderator: Bill Blagdan, Austin-Area Business Executive, Astadia
Bill Blagdan is the Austin-Area business executive for Astadia with 20 years of experience in technology sales and marketing. Bill joined Astadia five years ago as part of a small startup and has helped grow Astadia to a 300-person global SaaS consulting organization. Prior to joining Astadia, Bill played key roles in sales & marketing at technology companies of all sizes, including D2Audio, Polycom, Transmeta, Cyrix, AMD, and Texas Instruments. Bill has been an active member of the Austin Technology Council for over 6 years. Bill graduated from the University of Florida with a BS Engineering - Computer Science.
Astadia is a global business consulting and SaaS solutions company. Astadia helps clients of all sizes improve results by transforming business processes and technologies. With a passion for quality and experience earned from thousands of client initiatives, Astadia consultants positively impact the sales, marketing, customer service and employee performance efforts of clients around the corner and around the globe. Astadia is the largest deployment partner for a number of leading SaaS companies including salesforce.com, Eloqua, and Xactly and is currently #83 on the Inc 500 list of fastest growing companies.